Brand strategy

Unica Global & Jovie


The global brand strategy for Jovie

Unica Global focusses on producing premium infant nutrition products. The global sales of these products is organized through a network of local partners.

The Boilery supports Unica Global with the development of the global brand strategy for their infant nutrition brand Jovie. This brand strategy enables the organization to support the local marketing efforts of their partners worldwide without compromising the brand image.


Marketing strategy

Brand strategy

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