NPD & marketing strategy for new, healthy, relevant, plant-based food solutions.
Greenco is an innovative Dutch tomato grower. They were the first to discover snack tomatoes and by investing in their own in-house packaging Greenco was able to develop a whole new category in the fresh produce section; snack vegetables.
The Boilery supports Greenco structurally with the transition into the next phase of the organization. This means achieving the next goal, to develop and market new, healthy and plant-based food solutions.
NPD & marketing strategy & execution