Result
The global brand strategy for Jovie
Unica Global focusses on producing premium infant nutrition products. The global sales of these products is organized through a network of local partners.
The Boilery supports Unica Global with the development of the global brand strategy for their infant nutrition brand Jovie. This brand strategy enables the organization to support the local marketing efforts of their partners worldwide without compromising the brand image.
Activities
Marketing strategy
Brand strategy