Innovation strategy & route to market
Greenco
Result
NPD & marketing strategy for new, healthy, relevant, plant-based food solutions.
Greenco is an innovative Dutch tomato grower. They were the first to discover snack tomatoes and by investing in their own in-house packaging Greenco was able to develop a whole new category in the fresh produce section; snack vegetables.
The Boilery supports Greenco structurally with the transition into the next phase of the organization. This means achieving the next goal, to develop and market new, healthy and plant-based food solutions.
Activities
NPD & marketing strategy & execution
Route-to-market
Recent Portfolios
GREENCO - TOMMIES
MARKETING & INNOVATION STRATEGY / ROUTE TO MARKET
UNICA GLOBAL - JOVIE
STRATEGY / MARKETING / BRAND
DR. JOHANNA BUDWIG
STRATEGY / CONCEPT / NPD / PACKAGING
KUUPKE
STRATEGY / BUSINESS CASE / SUPPLY CHAIN
